This is a new genre for the presentation of songs, and there are no rules. We are inventing the rules at iAttachments, and here are our initial thoughts and guidelines. It is our conviction that a song can be better understood and appreciated if the lyrics are visible. And it can add to the tone of a song if the visual support is appropriate. The more the visual presentation (both image and lyrics) keeps the attention of the consumer (both through simple tricks and more complex), the more successful it is.

In general, the songs in the www.Creative.iAttachments.com song library are ballads: there is a story told by the lyrics. But some songs are just mood or sentiment presentations where the listener does not have to go to the final tag of the song to find out what happens. Songwriters do not like their songs edited. But in our marketing environment on the Internet, usually the shorter, the better. As long as it doesn’t affect the meaning of the song, some editing might be appropriate. This is on a song by song basis. If a song has a long (greater than ten seconds) intro, outro or musical bridge in the middle, it might be advisable to edit down the music.