An iAttachment is a new form of social greeting which uses a short film with an original or under appreciated song to tell a story about the greeting occasion (from birthdays to holidays and everything in-between). It takes the place of a paper greeting card (billions sent annually). It is faster to choose and send. Itʼs less expensive to buy and send. It has more emotional impact. Customers are global and English speaking. For the first time, we present a revenue model for short film makers and songs that speak to greeting occasions.

Through an authoring system, these core greetings are customized by the sender on the front end (a graphic “envelope”) and the back end (a special effects closing), where the sender adds personalized text, audio, photos or video clips. The recipient can also access the lyrics of the song and artistsʼ biographies. This is a subscription service. For a $20 annual fee, the iAttachments.com subscriber has unlimited viewing/ listening and sending privileges of the library. To view samples of some iAttachments, click on “demo” in the navigation bar. iAttachments can be viewed on most recent work stations and advanced mobile screens.

Artists are compensated on pro- rated share of the royalty pool (for details, click on “royalties” in the navigation bar). Films and songs are streamed (not downloaded) in order to simplify rights management and deliver a superior consumer experience. Music sync rights and public performance rights for the songs are provided in advance to the film maker. Non- exclusivity of both the song and the visual footage means that iA is non- restrictive, incremental revenue opportunity for the artist and publisher (although the marriage of the song and film is exclusive to the iA library).

Quality. iA intends to put the highest quality image on the screen and sound through the speakers. Weʼre not about home movies set to music. The film maker is asked to tell a story with a song. Live action short films, 3D animations and still image collages are welcome. The songwriter/ publisher is asked to contribute a song with lyrics which speak to a “greeting” occasion. All music genres are welcome except rap. Although some iAttachments may be considered “edgy,” all will be considered in good taste (“G,” “PG,” or “PG- 13”).

Songs will generally be considered on an “as is” and yes or no basis, from Garage Band or studio demo to fully orchestrated. Once the brief proposal is accepted, a film maker will work with one of our “content producers” (not a technical film editor, but more like a writer works with a book editor) to ensure a successful outcome.

The staff at iA is composed of song writers, music publishers, performers, producers and film makers, as well as webheads and business professionals, in order to maximize our success. Please explore this website to see how iA can provide royalties and creative fulfillment for your artistic endeavors.

Why an iAttachment? An iA is successful if it makes you laugh (Mark Twain: “If youʼre going to tell people something important, make them laugh first.”) or cry. The viewer should feel uplifted. It should be heart felt. iA helps people keep in touch, enriching their lives through meaningful communication. The emotional value of communication makes a difference in peopleʼs lives. Emotions rule the world.

An iA is a greeting innovation, more engaging and memorable than a paper card or an “ecard.” Music creates the mood, intonation, stress, emotion, style, and tone of the film (every full length feature film has a musical score and songs). Music is a paralanguage, reinforcing seeing. The ballad tells a story and provides emotional focus. A song can be heard by or played by one of the characters or the source of the song may or may not be shown on the screen. A song can properly describe a scene, define a character, or advance the plot of the film. Songs elevate the moving image art form.

Film engages the eyes and ears, keeps our attention longer, and has the power to inform, persuade and educate. Film allows us to see others in a story or situation, displays the human condition, create shared understanding, and evoke more emotional energy. Film photographs thought. It is an illusion which has meaning in the imagination of the viewer. It is a combination of art and entertainment, the perfect medium of a shared greeting between two people.